TIMEX WATCH
Timex watch is one of the best-known
American watch companies. Timex has U.S.
headquarters at Middlebury
Connecticut and it has substantial
operations in China, the Philippines and
India and full scale sales companies in
Canada, the UK, France and Mexico.
Timex watch company began in 1854 as
Waterbury Clock in Connecticut's
Naugatuck Valley, and manufactured the first inexpensive
mechanical pocket watch in 1880. During
World War I, Waterbury watch began
making wristwatches, which had only just
become popular, and in 1933 it made
history by creating the first Mickey
Mouse clock under license from Walt
Disney, with Mickey's hands pointing the
time.
In 1950 the the watch company introduced a
wristwatch called the Timex. Over the
next three decades, Timex watch was sold
through a series of advertisements which
emphasized its durability by putting the
watch through "torture tests," such as
falling over the Grand Coulee Dam or
being strapped to the propeller of an
outboard motor, with the slogan "It
takes a licking and keeps on ticking."
With the help of former Olympic
broadcaster, spokesman John Cameron
Swayze. The company later became Timex
Corporation, then Timex Group and, to
date, has sold over one billion Timex
watches.
Timex watch brand
continues its dominance through present
day. Its primary market remains the
United States and Canada, although the
Timex brand is sold worldwide due to its
ability to capitalize on its strong
brand image and reputation for quality.
Popular Timex Watches
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